In several courses that I am doing in this semester - most of them related to marketing field - Marketing Strategy, Data Driven Marketing, Consumer Behavior and one of my favorite - Design thinking, there is one underlying theme - "Customer". It should not be surprising because in today's world customers have lot of power … Continue reading Customer Success – A methodology to Drive Retention and Mitigate Churn
Design Thinking Workshop & Open IDEO Challenge
Last week, I along with my team from Design Thinking class organized a workshop to introduce students to Design Thinking and also have them participate in the Open IDEO's "The Higher Ed Challenge". The details of the challenge could be found on the Open IDEO website. Design Thinking is a five steps process with … Continue reading Design Thinking Workshop & Open IDEO Challenge
Design Thinking Class #3 & #4
As a preparation for this class, we were supposed to interview an Airbnb host in Ithaca. My team interviewed a superhost. A superhost is someone who has excellent track record in hosting guests with 5-star reviews. Through the interviews we tried to understand how the host uses Airbnb to show his listings and what does … Continue reading Design Thinking Class #3 & #4
Design Thinking Class #2
For the second class, we had a guest professor from Cornell Tech: Dr. Marc Brudzinski. The focus of the class was to "listen with your eyes". He organized three activities: For this class, we were asked to bring photographs of things we carry everyday, spaces or things that we care about, and something that makes … Continue reading Design Thinking Class #2
Starbucks App’s Order & Pay Feature Has Great Potential
Last week I saw a leaflet at the Starbucks store that I usually go to. It had an advertisement of "Order & Pay" from your iPhone app and pick up in-store. I have been hearing about this service for last couple of months, but I think it took some time for it to come to … Continue reading Starbucks App’s Order & Pay Feature Has Great Potential
Design Thinking Class #1
We are being taught Design thinking by Tracy Brandenburg, who is an anthropologist and Design Thinking enthusiast. She learned the IDEO method of problem solving from Stanford d.school, where she now also serve as a coach. She is very free-spirited and loves having fun with Design Thinking. When I applied to the course, I was … Continue reading Design Thinking Class #1
My Initial Understanding of Design Thinking
I just started a course in Design Thinking as an elective for this semester. I have been hearing about Design Thinking for some time now, but over my summer internship somebody recommended to do some course as he thinks it is very useful for a product manager role. I thought I would write down what … Continue reading My Initial Understanding of Design Thinking
Running Different Firefox Versions On Windows
I tried to look for the solution of how to run different Firefox versions such as firefox 3.6, 8, etc. But I could not really get two different firefox running. I went through mozilla's documentation but that also didn't help. After many hit and trial I found a way,so thought of sharing with others. The … Continue reading Running Different Firefox Versions On Windows
Simarpal Khaira 