In several courses that I am doing in this semester - most of them related to marketing field - Marketing Strategy, Data Driven Marketing, Consumer Behavior and one of my favorite - Design thinking, there is one underlying theme - "Customer". It should not be surprising because in today's world customers have lot of power … Continue reading Customer Success – A methodology to Drive Retention and Mitigate Churn
Just Curious
Starbucks App’s Order & Pay Feature Has Great Potential
Last week I saw a leaflet at the Starbucks store that I usually go to. It had an advertisement of "Order & Pay" from your iPhone app and pick up in-store. I have been hearing about this service for last couple of months, but I think it took some time for it to come to … Continue reading Starbucks App’s Order & Pay Feature Has Great Potential
Simarpal Khaira 